thriveidaho | Website & 2015 Campaign

Print, Web Design

thriveidaho | Website & 2015 Campaign


The State of Idaho rewards its employees for taking care of themselves, with the long-term goal of lowering healthcare costs.

Through its thriveidaho program, the state encourages staff to make healthier choices and take an active role in their own wellness. We created a 2015 campaign that’s aspirational in nature—urging employees to be healthy so they can do more of what they love. Imagery reflects a mix of Idaho’s outdoors, fresh foods, and family time.

We also designed a responsive website where employees can learn about program incentives, key program dates, and news. The site lets employees log on from anywhere, and get inspired by profiles of coworkers who are changing their lifestyles for the better.


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