BeTheParents.org | BrandingBrand Messaging, Logo Design, Print
BeTheParents.org, a project of the Idaho Office of Drug Policy, alerts parents to the dangers of underage drinking and provides them with ideas for keeping their kids alcohol-free.
We created a brand that resonates with parents of 8- to 20-year-olds, the age range when kids are curious about and at risk for using alcohol. The vibrant, take-notice identity—a logo, graphic treatments, and brand messaging—focuses on positives like parental engagement and proactive solutions for keeping kids alcohol-free. Our overview video reflects the brand and gives parents a quick what’s-up about underage drinking.